Instagram and TikTok have transformed into full-fledged e-commerce platforms. Social commerce—the fusion of social media and online shopping—is booming in 2025.
Features Driving Social Commerce:
- Shoppable posts allow users to buy directly from a platform without leaving the app.
- TikTok’s short, engaging videos inspire impulsive purchases.
Businesses must optimize their product pages for social platforms and use influencer collaborations to drive sales.