Keyword: hotel marketing secrets
Meta Description: Learn the top 10 online marketing secrets your hotel or travel competitors are using to get ahead — and how you can catch up fast.
Introduction
You’ve got the better tours. Your hotel has the better location.
So why is your competitor getting all the bookings?
Spoiler: it’s not luck — it’s strategy.
In this article, we reveal 10 hidden hotel marketing secrets your competitor is probably using right now… and how to beat them at their own game.
1. They Have a Faster Website
Speed = trust. If your site takes 5 seconds to load, and theirs takes 1.5 seconds, users are already gone.
Use PageSpeed Insights to test and compare.
2. Their Website Is Mobile-First
We talked about it in detail in this article — but it’s worth repeating.
Your competitor might have:
- Floating WhatsApp buttons
- Easy booking UX
- Thumb-friendly navigation
That wins mobile traffic. And mobile traffic is everything.
3. They’re Running Facebook & Google Ads Daily
While you’re waiting for organic bookings, they’re showing up on every screen:
- “Book your Red Sea Safari now”
- “Top-Rated Resort in Dahab – 30% Off!”
Ads give them visibility. Visibility brings traffic. Traffic brings bookings.
4. They’ve Invested in SEO
Their site shows up on page 1 for keywords like:
- “Sharm diving tours”
- “Best hotels in Marsa Alam”
Because they optimized their site with targeted content, internal links, and backlinks.
5. Their Content Looks Better
They use:
- Professional photos
- Tour intro videos
- Icons and clean visuals
- Short, action-focused texts
Meanwhile, you might still be using pixelated images from 2017.
6. They Collect Emails and Retarget
Ever visited a website and later saw an ad from them on Facebook?
That’s retargeting — and your competitor is using it.
They collect emails, create lookalike audiences, and stay in touch.
7. They Offer Instant WhatsApp Support
No one wants to fill a contact form and “wait 24–48 hours.”
Fast response = trust = booking.
Your competitor has someone answering in minutes.
8. They Display Reviews Everywhere
Their homepage shows a 4.9 rating.
Their booking page has customer testimonials.
Their Google profile is active and up-to-date.
People trust people. Not companies.
9. They Have Multilingual Pages
They speak English, Arabic, and Russian.
So while you only target locals or expats, they target the world.
Read this: Multilingual Website Strategy
10. They Don’t Wait — They Invest
Your competitor isn’t afraid to spend on:
- Website upgrades
- Paid ads
- Professional services
Because they understand ROI.
Conclusion
If your competitor is winning, it’s because they’re playing smart — not because they’re better.
But here’s the good news: you can catch up fast if you fix what’s holding you back.
🧠 Ready to Flip the Script and Win Online?
At DMA ART, we turn underperforming travel businesses into digital success stories with:
✔ Pro websites
✔ Smart dashboards
✔ SEO + Ads
✔ Multilingual + Mobile UX
👉 Book your free website audit today — and stop losing to competitors!
https://dmaart.com/contact
